Optimum guide to viral campaigns 2020

Optimum guide to viral campaigns:

Latest updated on 3 July 2020

Everyone wants to bring their brand forward and wants to get their brand in mouths of as many people as possible.

Here viral campaigns will help you to get your brand on top.

Viral marketing is totally depended on an audience how they communicate the message of the product or service.

When the review of product or services starts being shared by the people at large instead of targeted audience with the help of social media or mouth to mouth communication then we can say that your marketing is getting viral.

Elements of viral campaigns:

A strong emotional connection: 

Most of the campaign expect highly emotional response from the viewers. Whether it's a joy, love, hate, sympathy, surprise or whatever it maybe.

For example: Fit India challenge was one of  the amazing campaign. Almost whole India participated in it with tremendous enthusiasm.

Related to current world: 

The viral campaign must be based on current trends, situations, hot topics. Suppose you are launching product then it is valid reason for campaigning as you are launching product for current situation.

For example: In this pandemic if you are providing some new type of mask which rewashable.

Sharable content: 

The content should be designed in a such way that it is easier for everyone to share.

For example: Dairy milk's tagline - "kuch meetha ho jaye", describes it's nature that it is sweet in taste. And this attractive content can be easily shared and is easy to make it viral.

Utilisation of existing communication networks: you can utilise your old audience to gather the new audience. If your brand is trust worthy then the old audience will easily communicate about your brand to the new audience and in this way you can increase your target base.

Recent trends in viral campaigns:

Generate a track from public to private:

Use social media to drag customers to your private channels. You can use Facebook and Instagram ads in private chats with customers.

Influencer marketing:

influencers plays the vital role in this. He should have good capabilities of influencing others. You can hire micro or nano influencers for making your campaign viral.

Hashtag campaigns: 

Hashtag challenges are being famous now a days, it is fun and one advantage of this is you can track the success of your campaign.

Using appropriate hashtags is a great challenge because getting traffic is not sufficient. You should get the traffic which useful for conversions.

Social commerce:

Social media platforms are being used for selling products. Social commerce has become trend of retailers and this trend is going to be more strong in upcoming time.

Video campaigns:

Video campaigns may turn dominating. Because video content is said to be more effective than any other mode of campaigns.

Make sure that you create amazing content for your viral campaigns, so that your audience will understand the purpose of the campaign and get attached to it this will take you one step forward in success towards your viral campaign.

Tools for viral marketing:

1) Gleam: it is the popular tool for running prize based contests and reward based contests. It is easy to use and highly recommend for contest campaigns.

2) Kingsumo: It is the tool which is user friendly and integrated with WordPress. Their pricing is attractive pay once and use lifetime. Isn't that amazing.

3) Maitre: It is specially designed for referral campaigns. It can be used for various things such as product promotions, product launches etc. Refer a friend to unlock various offers. It is free upto 250 subscribers and one campaign, later you can choose monthly, quarterly or  yearly plan.

These were some tools for viral campaigning.

I will keep you updated with new changes in viral marketing. Stay connected. Keep visiting.

Thank you for visiting.

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