After hearing influencer marketing what comes to your mind. What do you mean by influencer in marketing terms: He is a person who influences or convinces the people to buy the product or service offered by him.
We live our daily lives with influencer marketing. The every person is influencer in each others life.
Now let's have a look on what is influencer marketing?
It is a type of marketing where the leaders are there to drives the brand's message in the market.
Instead of conveying directly to the consumer, the management hires and pays compensation to the influencer for influencing large number of consumers.
The influencer marketing has another advantage that it can use the path of social media to convey description of the product and services you are providing. Now a days influencers use social media for campaigning about the product and takes reviews about the product.
The main thing about influencer marketing is content, the content is provided to influencer by the organisation or else he can develop the content to attract consumers.
If you're thinking that mouth to mouth and influencer marketing is same, then it is not.
The huge difference between these two are:
Mouth to mouth is the method of spreading information from one person to other.
And influencer marketing is the method of spreading the information with the medium of influencer. The influencer is a person who spreads the message to group of people. Influencer can be friend, Family member or neighbours and many more.
How to build influencer marketing strategy:
1) Decide your goals and performance indicators:
What are the main goals of your company:
building brand awareness - as your company is new in the market it will be the first goal of yours.
Attracting a new target market - for this you need the influencers to drive targeted traffic.
2) Establishing relationship with influencer- It is necessary to have a influencer who will communicate the needs, desires of the audience.
3) Expand your reach beyond social media: The goal is to find the people who can deliver the results for vital engagements of customer.
4) Determining fair compensation to your influencers: The fair compensation will build trust in mind of influencer and he will do his work more efficiently.
This post is to make you aware about the importance of influencer marketing for the promotion of your products.
I hope this blog is helpful.
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