Let us know what digital marketing is,
Digital marketing is a online platform for marketing products, promoting content, etc.
With the help of digital marketing small and medium firms are earning a lot of money.
Few things to keep in mind:
The effective use of resources will determine how successful you are and how much successful you will be in future.
So today, let's learn about the fundamentals of digital marketing and how to implement them.
Website building:
It is the first important component of digital marketing.
The user interface should be simple and user friendly to use.
Let's learn about how to build website.
There two important component of website building:
1) Domain name: What is domain name?
Domain name is the name of your website which should be simple, catchy and easy to remember.
There are various domain name providers such as Hostinger, Go daddy, WordPress and many more.
2) Hosting: The hosting is the place where you can build the website according to your needs.
The Blogger provides free hosting for both the custom domain and subdomain. You need to pay for the WordPress hosting.
SEO (SEARCH ENGINE OPTIMISATION):
The SEO is the series of operation which takes your website on the top page of search engine.
It is unpaid technique of getting traffic. Visitors will come daily and new visitors will start visiting on daily basis.
So keep in mind your site's SEO should be good enough to attract traffic.
Content Writing:
This is the technique of providing valuable information about your products and keeping them engaged.
Following steps to be followed to convert your prospects into your loyal customers:
Post content frequently.
Update the old content with the new addings.
Always provide viable information.
Don't copy paste information from others website it may also led to penalty.
Know your customer what they want and on the targeted audience.
Content Strategy:
Content Strategy refers to designing the content, preparing plans and roadmap for content.
What will be pattern of your content.
For whom you are designing the content ( Age, Gender, Location etc)
What are providing ( Service or product)
PPC (Pay per click):
It is paid technique to get your website on the top page of search engine.
In this technique your website will get on top for the given keyword.
Whenever someone clicks on the website you have to pay for that click to the Google.
Social media marketing:
Now a days social media platforms are converting into business platforms and providing huge chances to make money from them.
You can easily promote your product, content and make passive income easily.
Here is a list of social media platforms:
You can also promote your content through social media ads.
Use social media schedulers to post your content on social media in your busy schedules.
Just schedule your post and stay free. It will be posted on the time you scheduled it.
Affiliate marketing:
It is most popular term now a days.
Affiliate marketing means to promote others product and services on your website or blog.
How much affiliate program cost:
It costs zerooooo.
What is procedure to join affiliate program:
Just sign up, select the product you wantto sell, get affiliate link and start selling.
You can add affiliate links on your website, social media platforms etc.
Email marketing:
Marketing through email is the oldest and most popular technique.
How to collect emails from visitors.
Just by adding login/sign-up option you can collect large amount of emails.
You can offer them free ebooks, free courses and many more to collect email IDs.
Conclusion: Now a days digital marketing is very important and effective way of promoting your products.
Keeping these fundamentals in mind will help you to be successful in the digital marketing world.
Here are some free courses given below to learn more about fundamentals of digital marketing:
Thank you for visiting.
I hope this post is helpful for you.
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