Social media marketing strategy for Instagram:

Started Instagram marketing but not getting the traffic, No problem here is a Instagram marketing business plan which can leverage your Instagram organic traffic.

Creating Instagram marketing business strategy is a difficult task but I will make it simple for you.

Here are some helpful business strategies for Instagram which will help you to create a Instagram business plan.

So, here we go:

Defining your Instagram marketing goals:

Try to answer why are you on Instagram? Why are you on this platform?

Do you want to get high engagement or want to build your brand on this platform.

Deciding the goals is the first step to build a base for business strategy of Instagram marketing.

Example: If you are selling products then your focus will be on showcasing your products and ask audience to check them out.

Beauty brand will focus on showcasing their products and on increasing their followers.

I would recommend you to have a look on your Instagram page and then plan business strategies.

Follow brands in your niche and do research on their Instagram marketing business plan and then implement it on your Instagram.

Copying strategy is not crime but copying content is crime.

Actually I have applied same strategy for my Instagram business account. It took sometime but I got success in it. 

You can also implement the same and check whether do you have any improvement in your Instagram business account.

Decide hashtags strategy: 

Ya, everyone use hashtags while making any post on Instagram.

But still discussing it because it is the most integral part of creating Instagram business plan.

Hashtags are used for call to action on images or videos which you are posting.

That's why using relevant hashtags is very important.

Hashtags are the game changer in the Instagram.

So think wisely and use relevant hashtags.

You can also use hashtags in the bio portion. So that audience can understand what is this place about. What they are serving.

Choose an appropriate profile picture.

It can be your brand symbol or it can be the images of your products.

Creating attractive content:

In the older posts I have mentioned that content is king and I am repeating it again...

Content is king.

Use some stylish snaps with stunning bright colours.

Use people centric images.

Use memes and Gifs

Use informative videos to attract new customers.

Publish content regularly to maximize engagement:

Publish Instagram stories regularly to integrate the new adding.

As a part of your business plan you should take a note of the content before you put your next post.

Each post should have unique captions.

Captions should be well designed and always try to serve new captions not the copy paste one.

You can use emojis, question marks in your captions to grab audience attention.

Timing and frequency of your posts:

You should analyze the time when you are getting traffic and then you should schedule your post on that time.

By using this strategy I have gained a lot of traffic. That's why had a thought to share this strategy.

Fix the frequency of posting a post so that 

Your is audience is aware when you are going to post.

You can use tools such as sprout, tailwind and many more to schedule your post even if you are having a busy schedule.

Promote your Instagram handle:

Promotion is necessary to get traffic. You may use any of the strategies but without traffic they are useless.

So to gain traffic you have to promote your Instagram.

Followers will not come without promoting. You have to use other marketing channels to promote your Instagram.

For example: You have an Instagram account named Standly Marketing Blogging then you have to promote your handle via emails, Facebook platform and many more.

Focus on right performance matrix:

Use exact matrix. The matrix may differ in each businesses.

One should focus on the matrix related to social funnel.

There are 4 attributes of social funnel:

Awareness: It consist of brand awareness, follower growth, post reach, etc

Engagement: It refers to the engagement rate and shared rates(no. of shares took place) of your account.

Conversions: It refers to the bounce rate, cost per click rate, pay-per-click rate etc.

Customers: It refers to the audience who are buying products from your Instagram page.

Run Instagram campaigns:

Instagram campaigns will help earlier than any of the following strategies.

Campaigns are set for particular goals.

Here are some campaigning ideas to get you started.

Run awareness campaign.

Promote shopable Instagram posts

Try launching contests.

Use branded hashtags to promote your posts.

By using these strategies you can customise your own strategies are you can use these strategies to get started.

To know more about Instagram marketing strategies click on the link given below:

Instagram business plan:

To know about affiliate marketing click on the links given below:

Optimum guide to affiliate marketing:

Top affiliate programs to monetize your blog:

How to make money from affiliate marketing:

Thank you for visiting.

Leave some valuable words if you like this post.