It's a great tool for someone who is using Facebook ads for promoting their products. Someone is planning to use Facebook ads in future.
Facebook pixel will help you to track the conversion you made from Facebook ads and also helps you to retarget the people who have visited your website. The Facebook pixel tracks cookies who have visited your website or clicked on your Facebook ads.
How can you use Facebook pixel for advertising?
Facebook pixel helps you to collect data of the every person who visits your site. It save data of every person who becomes lead, who add product to the cart or the person is converted from prospect to customer. Till when the pixel code is there on your website more and more information on Facebook will collect.
Conversion tracking:
The pixel conversion helps you to track the visitors and how they interact with the advertisement, Do they click on your ads, what something from your site, added products to the cart or subscribe to your newsletter or email letter.
if you have set pixel wrongly then it will be unable to try the things in the right way. So try to fix pixel conversion in the right way so that it can optimise your Ads to get more conversions.
Retargeting:
Large number of audience interact with your website but doesn't engage on it. So, try to target such kind of people by offering things such as join our e- mail list and get unlimited offers, Get the free trial of our products,
Find such audience, take advantage of it and offer products in such way that they end by buying products and services from you.
Finding the similar ones:
Here many business face trouble and targeting audience all finding the target audience are confused between whom to target.
So, Facebook pixel will help you to find the similar ones who are working in your industry and make your work simple.
By sing the similar ones audience you can create same audience base using your Facebook sales funnel. by looking to your similar one you can create email list, you can find the active customer, etc.
Advantages of Facebook pixel:
1. Optimise your Ad campaign:
Facebook pixel optimise your Ad campaign and helps you in conversions according to your goals and objectives of your business.
2. Collects data and analytics:
Pixel collects all type of data and insight such as list of people who joined e-mail list, who booked or purchased product. Type of packages people are clicking for and which packages are generating the most income, etc.
3. Data tracking:
It tracks data up to 28 days after any person has viewed or click on your ads. You can find it if person has reacted after 2 to 3 weeks or later.
4. Relevant engagement:
Pixel helps you in bringing relevant engagement based on your pixel information and targets high-value customers.
Conclusion:
After understanding how Facebook pixel works and different advantage of Facebook pixel. With no doubt you should have one if you are not having it because you will miss out all the features coming with Facebook pixel.
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