What do you mean by Blue Ocean Strategy in marketing:

So, This is something new in something which is new in the Marketing concept. Actually we can't say this is new but we can say that this is very less known but the effective marketing strategy.

What do you mean by Blue Ocean?

Yes, its just a large water body located on a and surrounded by the land.

but how we can relate Blue Ocean with the marketing. Don't you feel it's interesting? Yes, it's quite interesting.

Let's begin with discuss in Blue Ocean Strategy.

This strategy begins with differentiation. it means planning something very much different in your market place where you are only The King. Here, you are the one who is going to create new market and new demand.

Five step for Blue Ocean shifting process:

The steps are essential to make the Blue Ocean Strategy successful. Without the steps of process we can succeed in any strategy so, let's begin with discussing steps for Blue Ocean Strategy.

1)The first time comes to your mind is the place. Find the right place to construct your path.

2)After deciding the place, now you have to find the right people for your Blue Ocean team.

3)Find out the hidden header and cells which will create the limitations for your industry and start finding the place in an Ocean where there are no competitors and customers. start building your base and start engaging customers by making aware about you.

4)We can't rely on one strategies so we will plan for the alternative blue Ocean Strategy. Once the strategy is developed we will buildup marketing boundaries because boundaries are very important.

5)Once done with all the following steps you need to start with doing A/B test and find the best strategy, finalize it and launch it.

Conclusion:

this is something unique strategy you can implement and create your unique space in the market. But, before implementing gate you need to test it once.

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