Every organisation use the website to spread awareness about their offerings,Once they spread it, they start using tracking tools to track the website visitors.
By knowing the current traffic situation one can know how blog is working and what else they can do to grow up more.

Web analytics is the tracking of online traffic of website by various analytical tools.
Most of the businessman don't know how to use the gathered information for the betterment of their business.

So here are the ways to use web analytics to grow their brand and customer base-

1) Insights of How and from where your visitors are landing:
By viewing at landing page metrics you can know how and from where your visitors are landing. What is the bounce rate of your page. Try to know the reason why they are backing out from your website. The information gained from web analytics can help you to improve landing page experience and reduce the bounce rate of your website.

2) Know the best content on your site and work on it:
Website Analytical tools can help you to know the most visited post, their time duration on the site and bounce rate of that post, by viewing all these things you can analyze the performance, and optimize it for better engagement of your visitors.
You can add on new updates on the top landing pages and restructure it to get more views.

3) It helps your website's SEO:
SEO is the most important thing to know the growth rate of your business.
More organic results lead to more conversions and gains.

4) Use top outbound links to increase opportunities:
By using top outbound links you can build partnership between other websites, which will help your business grow more efficiently. As you know that many businesses are flourished by getting collaborated with other top websites.

5) You can track your sales metrics and you can use them for more sales:
Whatever you are selling doesn't matters you need the sales report to analyze the sales and you can find this report on web analytics tools. Once you analyze it you can find the way to sale more and earn more.


You can use Google analytics to analyze your site performance. It is totally free.
You can also get premium features with the paid version of Google Analytics.

To know more about web analytics click the link given below:
https://www.optimizely.com/optimization-glossary/web-analytics/

I hope this blog is helpful for you. thank you for visiting. Please like, share and comment on this post.


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