Now email marketing is a forever tool and it is the effective way of connecting with people and turning them into your customers and occupying space in the market place.
Now let's understand what is email marketing:
It is a strategy of sending emails to prospects and converting them to customers and turn them into loyal customers. Who are always with your products.
Guide to email marketing:
Email list should be full of the target segment: email list should be specific for every single segment.
Optimise email to get highest open rates and clicks: Personalize the mail so that you can get highest traffic and clicks.
Build strategy for converting prospects into loyal customers: Building strategy is important for converting prospects into your loyal customers.
Strategies for email marketing:
1) Timing: The time is the most important element as you know different geographical location will have different time, So you should segment people according to the time zone. It is the effective way to manage time.
2) Subject lines: Your subject line should be catchy enough to get the click on the Email. As you know that first impression is the last impression, The same thing applicable here also. Subject lines should be created by keeping your brand image and goals in mind.
3) visuals: You know that content is king. You should use images more than words because visuals are more beneficial than words. Don't attach lot of content in the e-mail as no one will show interest in reading whole content. Just give overview of the product or service you are providing.
4) Compatible with all devices: You should make sure that mail is accessible on all devices. As you know that people always don't have their desktops all the time with them.
5) Personalization: email funnel allows you to target user with specific content of their interests. This will put huge impact on the user if he will receive the email of his interest then he might subscribe your newsletter.
Tools for email marketing:
Constant contact: It is the best tool for small businesses. It provides 60 days free trial and multiple customizations. It is user-friendly and simple to use. It provides you niche specific templates.
SendInBlue: It is for low-budget organisations as it comes with free plan but with limited features. They have combined the email and SMS together in a single platform.
It has various plans:
1) Free plan: Sends up to 300 mails per day
And 9000 mails per month.
2) Lite plan: It costs 25$ per month. Sends 40000 mails per month and no limit for daily mails.
3) Essential plan: It costs 39$ per month. Sends up to 60000 mails per month, No logo on email and no daily limit for sending mails.
4) Premium plan: It costs 66$ per month. Sends up to 120000 mails per month, no daily limit for mails, advanced automation features.
Aweber: It is best for small teams and groups who want explore their marketing efforts.
How much it costs:
0-500 subscribers: $19 per month
501-2,500 subscribers: $29 per month
2,501-5,000 subscribers: $49 per month
5,001-10,000 subscribers: $69 per month
10,001-25,000 subscribers: $149 per month
25,001+ subscribers: Get a custom quote
It also provides a free trial for 30, and give permission to use each feature. It also provides monthly, quarterly and yearly payment options with discounts.
These were some famous email marketing tools to achieve success in email marketing.
Conclusion: Once you understood the Techniques of the email marketing no one can drag you back from your success.
I hope this blog helped you enlighten your knowledge of email marketing. Like, share and comment on this post.
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