There are various websites which are guiding you professionally for keyword research.
So let's understand what is goal of keyword research, it is just to find out what audience is searching and what is the rank of those keywords.
Why keyword research is so important?
Keyword research is important to know by which keyword the visitor search for the product, service or an answer.
By using right keywords one can optimise their site traffic at the large-scale and can get more visitors on their site.
With the proper keywords research building backlinks becomes very easy.
Which is very important for SEO.
Strategy for keywords research:
1) Prepare a bucket list of the relevant topics related to your niche:
Now the work begin, after preparing bucket list you have to do sorting of topics till 10-15 topics are left.
Use those topics later for finding specific keywords.
Check the monthly search volumes of those keywords. From this you will get the insight of how much important these topics are for your audience.
2) Now fill your topic bucket list with the keywords:
As you have sorted the topics now its time to identify the keywords which fits in your topic. The keywords are very much important for ranking in (SERP).
Use tools to search which keyword is more effective for the topic and pick the one.
3) Research related search terms:
Go to the Google, search the topic you will get to know what terms appear with your keywords.
These keywords can help you in getting more keywords for other topics.
Hubspot provides a tool which gives suggestions for keywords and topics called as Content strategy tool.
4) Make sure there are long tail keywords and short tail keywords in each bucket of topics:
Let me explain you what are long tail keywords and short tail keywords. Long tail keywords are long phrase which contains three or more words whereas short tail keywords are short which contains one to three words.
Now let's move forward, There should be balance between short tail keywords and long tail keywords.
This will ensure your long run and short wins.
5) Check how competitor is ranking for these keywords you selected:
Once you got to know how your competitor is performing in the market by using those keywords, you will get idea of are these keywords going to work.
If these keywords has brought success to your competitor then surely you can easily obtain market share too.
6) Final step use the Google AdWords keyword planner to funnel your keywords list:
With the help of Google AdWords keyword planner you can get the search estimates for keywords you were considering.
This tool will help you in selection of short tail keywords and long tail keywords.
And... it's done. You have sufficient long tail keywords and short tail keywords for your topic.
It is not easy to find keywords but these techniques made finding keywords easy.
To know more click on the link given below:
To know about SEO click on the link given below:
I hope this post will help you in keyword research.
We are updating information time to time so keep visiting here.
Thank you for visiting.
Like, share and comment on this post.
إرسال تعليق