10 free tools by Google that every digital marketer should know:

We know that Google is the most used search engine worldwide. We can't even imagine single day with Google search. We get whatever information we want in just a single click.

Google also provides free tools and you can easily access these tools with just a single click.

Every digital marketer should take advantage of these tools to come up on the search engines using these business tools will be highly valuable if you are a digital marketer.

Let's have a look on some Google tools which will increase your productivity and let you get more engagements in your business.

 Table of contents:

GOOGLE ADSENSE

GOOGLE ADWORDS

GOOGLE ADS KEYWORD PLANNER

GOOGLE ANALYTICS

GOOGLE SEARCH CONSOLE

GOOGLE TRENDS

GOOGLE MARKETING PLATFORM

DIGITAL MARKETING TOOLS FROM GOOGLE

GOOGLE FOR STARTUPS

G-SUITE MARKETPLACE

1. Google Adsense:

Google Adsense helps Marketers for bloggers to place ads on blogs, websites or YouTube videos. You just need to place Ads html code in your websites header and sidebar.

With this tool you can earn some passive income. But your income will depend the niche of your website and amount of traffic your website gets.

So, select the niche wisely, provide them the quality content and enjoy your passive income.

2. Google AdWords:

Google AdWords is a free tool which helps you in running paid search campaigns.

This will help you reach the right audience and you can help them by providing solutions.

You can show your Ads to the selected demography who are searching for products like you. Because showing Ads to everyone doesn't makes any sense.

You can attract people with various types of Ads such as Graphic Ads, Video Ads etc.

3. Google Ads keyword planner:

It is a tool by Google which helps to identify keywords for your paid search campaigns.

It helps you to target relevant audience for your content.

You can search keywords and set your budget for your paid campaigns. You can even search for low competition and high search volume keywords by using this tool.

You can also view that how many people search for particular keyword within a month.

4. Google Analytics:

It is a freemium tool by Google. If your site has searches less than 30 million then you can go for free version otherwise you have to go with the paid plan.

It is an amazing tool which helps you to monitor your site's traffic. You can track audience and know how much time they are spent on your site. You can also track which post has the most engagement and which one has the least engagement.

Instead of adding single website you can even add multiple links of your social media platforms and analyse traffic on your social media platforms also.

It helps in analysing weakness and strengths of your website and helps you in increasing your efficiency.

5. Google search console:

Google search console helps Marketers to understand how Google bots crawl on your web pages.

It provides you insight of detailed crawl reports that how Google crawl on your pages. It gives you information about indexed pages from the Google index.

It helps you in analysing website performance and website loading speed and highlights improvements which are required to be done.

It helps you to fix issues and improve your site rankings.

6. Google trends:

It helps you to see the search volumes and recent trends related to the particular keyword and also helps you to make keywords choices smartly.

You can compare two or more keywords to see which keyword is more effective and which will give you more fruitful results.

It shows the graph of the search volume of keywords and their fluctuations.

7. Google Marketing Platform:

It provides easy to use tools for small business . It helps you to see your apps insights and drive better marketing results with a complete Advertising and Analytics.

It also provides you the Bain reports which shows how leading platforms are using technology to boost customer engagement by delivering better experiences.

8. Digital marketing tools by Google:

This tool helps you to do thorough analysis, provides you the better digital experience and helps you to improve your brand experience.

This package of tools include Google trends, Speed score card, Test my site, Market Finder, Google surveys, and many more you can access all these free tools with single login.

You can check your site's speed and improve it.

9. Google for Startups:

It helps startups to build something unique. It brings best products to build your great presence.

It offers you free training and mentoring with the latest technology. New startups can easily promote their products through these tools and increase their presence.

10. G-SUITE MARKETPLACE:

It allows you to integrate with the 3rd party applications. You can install a wide range of applications and can add more features to cloud apps.

It helps your application to get listed on the G-SUITE. You can evaluate an application security report and you can also receive customers email in your Gmail account.

Conclusion:

You can use these 10 free tools and stay up to date with all the new features included in Google's free tools.

To know more about free tools click on the link given below:

10 free tools that every Content marketer should know:

To learn about sales funnel click on the link given below:

What is Sales funnel and it's stages

How to build a sales funnel:

Thank you for visiting.

Stay tuned and stay connected.

Share, like and comment on this post.