In the previous post, We have learned about what is sales funnel and it's different stages.
Now let's know about how to build a sales funnel which brings you lot of customers.
Sales funnel is also known as income or revenue Funnel which directs prospects into paying customers.
Now, let's understand different steps of building a sales funnel.
1. Understand your target audience:
Find out who is your target audience before you start to design a sales funnel.
Try to understand your audience problems and for what they are searching solution for.
- What social media platforms they use.
- What they usually search on the online platform.
- What things attract them the most.
- What things annoy them the most.
2. Grab your audience attention:
There is no sense of creating sales funnel if no one is paying attention to it.
For attracting audience you need to have some unique content so that they are getting dragged into your content and pay attention on you.
Post a lot of content on each and every platform. Use some high quality images, videos and some other types of content such as podcast series and many more. You can use some Ad campaigns to spread your content everywhere throughout the target audience.
3. Build a landing page:
Creating content is not sufficient you need a place where you can direct your audience to buy a product.
At this point you need a landing page/ website to develop your customer base.
Your landing page will take your prospects towards the next stage.
Here you can offer them some freebies such as E-books or some free online courses.
4. Create an email list:
Here, you can provide your amazing content by using mail and spread your market base, you can send them weekly or monthly newsletter with some amazing content with some graphics.
Here you can educate your prospects with your product and your product specifications.
At the end of the email offer some free gifts or coupons. This is the step which encourage them to buy a product from you.
5. Keep in touch:
It is the last stage of building a sales funnel. Here, the actual task starts. By selling products your work doesn't get over. You need to retain customer and for that you have to stay in contact with your existing customers and thanks them for buying your products.
As they are your old customers you should offer them some unique coupons codes and some free gifts, so that they are sticked to your products.
Analysing the Sales Funnel:
Analysis of sales funnel will help you to know whether it is helpful to grow your business.
Or you need to change something in Funnel to get more engagement.
Things to analyse in sales funnel after implementing it:
1) Is your content getting enough consumer attention?
2) Are your prospects wiling to share their contact details?
3) Have you got any subscription from your mail list?
4) Do you have loyal customers? Are they coming to you to buy products again and again.
Here is the sample of sales funnel for Facebook:
Here is sample of sales funnel for Instagram:
How to optimise your sales funnel:
- Run Ad campaigns on every platform.
- Test your landing page.
- Test your email campaigns.
Conclusion: You have to use sales funnel to survive in this Marketing industry.
A little thing can impact your conversions so try to focus on each and everything.
You can use our images but only with the attribution link added at bottom of the image.
Thank you for visiting.
Stay tuned and stay connected with us.
Share, like and comment.
إرسال تعليق